État pur the concept

Me (very excited about the big news that I'll reveal ): "Girls! I just discovered a new brand whose concept is really interesting, it's called ÉTAT PURE, do you know it ? We can find that on the web and the prices are very attractive ! Besides, I already ordered two products to try ! "

The girls all in the same time, "Gosh, what a coincidence!

Imagine that you have already contacted them and they are opening their first store in Paris and the launch party is held Tuesday, 22/11 !....

Nelly (ironically No. 3): "Alex is not available, she is working on Tuesday, it's too bad ! ... Would you like to come with me or it's not worth it ?! "

Needless to say, over my dead body that she would have no choice to go without me ... Appointment is taken for the famous opening ...

When the day came, we are greeted by a charming and attentive staff in the shop's newly appointed in the 6th district: a human-sized space with a sleek wood and glass decor in a style somewhat "Bio Clinic" very reassuring.

Each wall, corresponding to a theme product is equipped with a touch screen that achieve, through a detailed questionnaire, a personalized order  with the products for your beauty problems.

While enjoying delicious sweets, someone is  explaining us the concept and the commitments of the brand in detail :

- On one side an "active" treatment consists of a single ingredient in the optimal concentration with each intended to target a specific problem (hyaluronic acid, citric acid, salicylic ... etc.). - On the other, skincare called "biomimetic" designed to be in perfect affinity with the skin, they contain no harmful or unnecessary ingredient (choice of cleansers, moisturizers, ... etc.). - The ability to use them separately or combined to strengthen action and / or treat on many fronts. - Very low Prices : a cost reduction achieved by simplifying the packaging and limiting intermediate in collecting the ingredients and processing steps. - A guarantee of optimum efficiency and total transparency regarding the composition and origin of the ingredients. - A commitment to environmental responsibility by the choice of materials, packaging and producing environmentally friendly and repayment of grants to organizations invested in protecting the planet.

These are arguments that can seduce a demaning and concerned costumer !

For my part, I used since 3 weeks hyaluronic acid (for hydration and wrinkles) - 4 drops morning and evening first step treatment - and a gel with caffeine (for cellulite) combined with horse chesnut (circulation) also 2 times a day.

Although it is still really early to measure the benefits, I'm already conquered by the bottles simple and practical and textures ! But it seems I noticed a significant improvement in the quality of my legs skin ...

In conclusion, I really want to trust this brand promise, affordable and continue to explore its many opportunity, what about you?

Price: from 5 to 20 euros

Locations : - www.etatpur.com - Shop: 24 rue du Regard Paris 6